entertainment everywhere experiential TV
VIVE Lifestyle Network APPLICATIONS WILL LIVE ON EVERY CONNECTED DEVICE PICTURED BELOW – INCLUDING CABLE SET TOP BOXES IN THE EU, UK & US – WITH A POTENTIAL REACH OF OVER 300 MILLION SCREENS WORLDWIDE.
SMART TV PLATFORMS
The Digital Revolution of TV is Here.
By 2016, more than 60% of homes will use IP to watch some portion of the 5.5 hours of premium video content on TV. (Source: Nielson 2014)
Benefits of Interactive Programming
Sell anything – from reservations to physical goods – from within the player.
Offer exclusive incentives – deals, contests, bonuses, free trials, referral rewards, etc.
Redirect viewers wherever you want with in-player calls to action. Simple to sophisticated microsites can heighten the experience.
Encourage viewers to respond to polls, share promotions via social networks & email, and participate in social campaigns that encourage virality.
Hold viewers’ attention longer, resulting in increased dwell times and consequently viewer values.
Dynamic niche programming coupled with relevant ads interests viewers, thus attracting an even larger number of loyal fans.
VIVE Lifestyle Network is not subject to boundaries, thereby opening up routes to potential new customers. Conversely, it is also feasible to focus on specific geographic areas according to advertisers’ needs.
Comprehensive analytics enable in-depth insight into viewer behaviour and affinity.